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WE OPTIMIZE: HEALTH CARE / MEDICAL WEBSITES

Plastic Surgeon Marketing, SEO for Plastic Surgeons
More and more companies in the health care and medical industries are beginning to realize the virtues of the World Wide Web. In fact, it’s amazing how far you’ve come in just a few short years. As recently as 2006, these industries were among the toughest nuts to crack – with reasons against establishing and marketing a solid online presence that included:

  • The Web is far too impersonal.
  • Older clients don’t use the Internet.
  • Our clients find us in the phone book.
  • We’ve been here for years – everyone knows us.

These are just a few of dozens of reasons given to us back then. However, the reality is as follows:

  • Impersonal? A website can be as personal as one chooses to make it. In fact, there are ways of showing a potential patient what your meticulous office looks like before he or she even sets foot there, thanks to a virtual tour! New patient? That means up to half an hour of filling out countless forms while waiting to be seen, right? Not necessarily. If patients can download the forms in the comfort of their own home and fill them out at their leisure – and have them ready for your staff when they arrive – wouldn’t that benefit all parties concerned?
  • Older Clients: While many elderly patients require your services, it’s extremely important to realize that, in many cases, loved ones or care-givers are the ones doing research on their behalf. Those folks likely are members of Generation X or Generation Y – and do everything online, including researching the best possible care for their parents, grandparents and other treasured senior members of their family.
  • Phone Books: Not anymore! “Yellow” directories are going bankrupt left and right, largely because everything is moving online. (Including your competitors). Phone books have dug their own graves – There was so much competition that a different company’s book would come out every couple of months, usually rendering its predecessor obsolete. Most people choose to keep one directory, not six. Also coming into play is convenience – What if someone isn’t home at the time your services are required? It’s much more likely they’ll find a computer with Internet access, or use their handheld devices to search for your services in – you guessed it – search engines, via the Internet.
  • Longevity: We hear ya. You’ve been around since the 1950s and have a stellar reputation. But with the emergence of the tech-savvy Generations X and Y, and the fact that people move around so much more than they used to, longevity, in many cities and large towns, slowly is becoming less of a factor. If you live in a city or town that is seeing tremendous growth, you’re also seeing tremendous grown among your competitors. New residents; new competitors; more modern ways of finding medical and health care services – where does that leave “longevity?”

As Organic Search Engine Optimization specialists, we have topped some of the largest medical and health care practices in major search engines in the following specialties:

COSMETIC SURGEONS

Breast augmentations; face lifts; nose jobs; liposuction; tummy tucks; injectable fillers; eyelid surgery; laser surgery; skin resurfacing; varicose veins; Botox; hair removal and body lifts.

COSMETIC DENTISTS/ORTHODONTISTS

Dental implants; porcelain veneers; teeth whitening; Lumineers; crowns/bridges; bonding/dentures; child dental service; TMJ; non-metal fillings and neuromuscular dentistry.

HAIR RESTORATION/REPLACEMENT

Follicular unit micrografting; megasession follicular unit micrografting; follicular unit extraction (FUE); reparative procedures; scalp flap surgery repair, eyelash hair transplants; eyebrow hair transplants; body hair transplants; hairline advancement.

URGENT CARE CLINICS

Treatment of: flu-like symptoms; respiratory infections; migraines; sore throats; ear/eye infections; abrasions; bruises; burns; accident injuries; broken bones; sprains; fractures; EKGs; intravenous fluids; medical injections and X-rays.

IN-HOME CARE

Services include: errands and shopping; diet monitoring; meal preparation; hygienic assistance; transportation; medicine reminders; companionship; housekeeping; rehabilitation and nursing.

OTHER CLIENTS IN THE HEALTH CARE/MEDICAL INDUSTRY

  • Medical Doctors
  • Medical Specialists
  • Pain Management Specialists
  • Nursing Homes
  • Hospice Facilities
  • Chiropractors

We are positive we can help you build a personalized online presence that will help enhance your tangible operation. On top of that, our Organic search engine optimization services help get you – and keep you – highly ranked in major search engines under search terms that are highly relevant to your specialty within the health care and medical industries. You have nothing to lose. Contact us today.